Social Media Content Ideas That Actually Work
Stuck on what to post? Here are content types that consistently perform well for small businesses, without needing a professional studio.
Behind-the-scenes content
A quick phone video of work in progress, a messy desk, or an honest "here's what we're working on today" post consistently outperforms polished, obviously-staged content. People engage with authenticity more than production value.
Before-and-after
If your work has a visual result — a redesigned website, a finished project, a transformation of any kind — before-and-after posts are some of the most reliably shared content in any industry.
Answer a question you get asked often
Whatever your most frequently asked customer question is, turn the answer into a short post. It positions you as helpful and knowledgeable, and it's content you've effectively already written a hundred times in conversation.
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