How many times have you been browsing the internet and then found yourself checking out a website that just seemed to “get it?” It might be their content or design style; maybe they’re using colour psychology in some way or another. This is what makes your target audience decide whether to buy from your site or not- all within five seconds!
One of the most underrated aspects of a successful marketing campaign is colour psychology. It plays an important role in attracting attention, making customers form perceptions about your offerings and positively influencing their buying decision.
Have you noticed how large retail stores use red banners for sales? This reflects what we know from colour theory: that warm colours like red elicit feelings such as excitement or passion while cool colours are more calming and can be associated with feeling safe or calmness – all depending on the context they’re used in!
Red is the most vibrant colour of all and it can create excitement, a sense of urgency, or even curiosity. Coca-Cola uses red as its logo’s primary colour to show how intense they are about marketing their product.
Every colour has a different meaning and is used as an informational tool for various industries. Colour can help make or break the audience’s perceptions of products on shelves in their local stores, so it’s important to understand what each colour means! Here are some colours with descriptions you may find useful:
The colour red is the most popular colour in many industries as it helps to create a sense of urgency and emotion. The meaning behind this vibrant hue is life, boldness, excitement- all things that are treasured by humans.
Red is not at all recommended to market your offerings if you have a hospital, or in fact, any healthcare unit because it represents a negative and questionable image. Also, experts say that not use the colour red for marketing household items.
Of course, there are exceptions where brands used this hue as their logo- Virgin mobiles McDonald’s Coca-cola Kelloggs KFC Colgate Nike Red Bull – but usually, they don’t do well when using red as an advertising campaign strategy
The colour blue is one of the most preferred and adored colours because even those with vision impairments can enjoy it. Blue is also used in branding, popular for representing security and safety as well as productivity, trust, tranquillity.
Blue is not a good colour for many industries. PayPal, LinkedIn, Facebook and IBM are all blue companies that have used the colour in their logos to represent trustworthiness with customers. Blue shows authority within the industry because it says “we’re trustworthy.” It also implies peace of mind: imagine coming home from work feeling relieved after successfully completing your tasks at hand thanks to reliable employees who helped you get through the day; this type of job satisfaction could be associated with wearing or viewing light shades such as baby blues or navy blues which may remind us how much we enjoy being relaxed when returning back home where our duties no longer exist.
The colour green symbolizes peace, growth, harmony and nature. Green was widely used by brands that are trying to help others or improve their lives with the use of different items including food sources for energy production etc.
Green is not recommended for many industries such as healthcare, aviation, automobile and healthcare. But some companies have found a way to incorporate the colour green in their logos like Whole Foods, Animal Planet’s logo features a tree with an animal sitting at its base that looks similar to one of those old-fashioned apes from “Planet of The Apes” (not that there are any animals on Earth anymore). While it may seem counterintuitive for these brands who cater primarily towards humans when they use colours usually associated with nature or Earth itself doesn’t actually make sense since we’re already living here!
The orange colour is commonly used for the call to action buttons like “Selling Now” or “Register Today”. The only other colours recognized by CSS and HTML 4.01 include blue, green, purple, red and yellow. Orange shows ambition in business as well as self-confidence when medical facilities use it extensively alongside the IT sector.
It seems as though most industries are not a fan of using the colour orange for their logos. You’ll find that only Fanta, Nickelodeon, Harley-Davidson and Hooters have used this vibrant hue in order to promote themselves.
The colour black replicates authority, superiority, elegance and power. It is well-known for marketing luxury products such as exclusive clothes or cars to make a style statement.
The colour black is not a popular choice for logos in the agricultural, household, food & beverages, finance and healthcare industries. However, it has been an important part of brands like Blackberry Chanel Jaguar Mont Blanc Louis Vuitton
You won’t find a more perfect colour than white. It is the embodiment of perfection and brands who want to convey their message about precision with an easygoing attitude favour it for marketing or displaying messages or brand communications. White is popular in many different industries, including healthcare businesses, designing business cards, promoting charity work as well as clothing lines that offer comfortable yet elegant pieces that everyone will love!
White is a colour that has many meanings and interpretations. White can be seen as the epitome of purity or innocence, but also symbolizes death with its association to funeral homes. In some cultures, it’s associated with bad luck because they believe white clothes attract ghosts—although not all people who wear white are at risk for attracting spirits!
Brands That Used The Color White To Market Their Business – Apple, Asos, Honda Ralph Lauren Uber Adidas
The colour purple is used by many companies to represent their products, including beauty or health-related items. It can be a great way for people in the commerce industry to target female customers of any age group.
Purple is not a colour to take lightly. It’s been shown that using the hue in certain industries can be dangerous, but brands like Cadbury and Taco Bell have found success with it nonetheless.
The yellow colour is often associated with food and is popularly used by brands that work in the household, food or energy industries.
The colour yellow has traditionally been associated with happiness. This might be the reason for its alleged good luck charm, but in today’s world, it can also mean danger and caution. Yellow Is Not Recommended For – It may not have the most significant impact on the industry like agriculture, healthcare, aviation, clothing transportation automobiles or finance; however there are some notable brands that made use of this hue to their logos such as DHL Pennzoil Shell National Geographic Lays Nikon Snapchat Ikea Ferrari Burger King etcetera!
Colour psychology is a powerful tool used by web designers and UI/UX designers to increase conversion rates. They use colour themes that the target audience prefer, which in turn creates positive perceptions of the brand.